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Demographics & Marketing Efforts

Demographics

Your organization will be exposed to at least 1,500 regional and international participants during the schedule Fatherhood Expo events. Total exposure will be in the range of 100,000 impressions through our Social Media and Email Marketing Campaign beginning Monday, May 15th through Sunday, June 18th (Father's Day)

  • Fathers, mothers, men, women and children of all ages

  • Primarily targeting first-time dads, hero dads (military, police and fire), grand dads and their families.

Radio Promotions

​Informative commercial spots and purchased time buys will be one of the premier promotional resources that will be used to reach participants across Central Ohio. These commercial spots will be strategically placed on syndicated radio outlets in order to reach the optimum amount of listeners 

Marketing Efforts

​Our marketing efforts will be deliberate and pointed in order to raise maximum consumer awareness. Efforts include, but are not limited to the following:

E-Marketing: 

  • E-Blasts

  • Press Releases

  • Fatherhood Expo Website

  • Social Media – Facebook, Twitter, Instagram and YouTube 

Physical Merchandise:

  • Sponsor Branded Event Tee Shirts

  • Posters

  • Flyers

  • Post Cards

  • Event Based Promotional Teams

Community Involvement:

  • Experience Columbus

  • Online Community Calendars

  • Community Outreach Events

  • Church Announcements

  • Local civic organizations

  • Local Greek organizations

Sponsorship and Vendor Opportunities

$5000 Presenting Sponsor (limit 1)

  • Company name and logo on the event website and social media outlets as Presenting Sponsor with link to your business

  • Recognition and verbal acknowledgement as the Presenting Sponsor during all Fatherhood ExpoTM related events

  • Scrolling “Welcome Message” on during the Sunday event

  • Opportunity to give Welcome Address during the DADDS Night Out TM event kick off and the Evolution of Fatherhood: Resource and Vendor FairTM

  • 50 V.I.P. (Very Important Partner) Expo passes to all Fatherhood ExpoTM related events (includes meals plus 25 parking passes for Sunday’s activities)

  • Company logo or name used in all print marketing and promotions as Presenting Sponsor

  • Company logo prominently displayed on all signs, banners and multil-media (logo prominent on 360 video booth, Mirror Photo Booth and Digital Photo both images) relating to the Fatherhood ExpoTM

  • Vendor area at all Fatherhood Expo TM related events to promote, display, sell and/or sample products and services - Space includes 10x20 area 6x3 table, 4 chairs and electricity available upon request

  • Placement of souvenir/marketing material in event bags

Media Sponsorship

  • Company name and logo on the event website and social media outlets as Media Sponsor with link to your business

  • Recognition and verbal acknowledgement as the Media Sponsor during all Fatherhood ExpoTM related events

  • Scrolling “Welcome Message” on during the Sunday event

  • 30 tickets to the Evolution of Fatherhood: Resource and Vendor FairTM at Huntington Park for promotional use. Other sponsorship benefits vary based on donation.

  • 30 V.I.P. (Very Important Partner) Expo passes to all Fatherhood ExpoTM related events (includes meals plus 15 parking passes for Sunday’s activities)

  • Opportunity to present at the Evolution of Fatherhood: Resource and Vendor FairTM

  • Company logo or name used in all print marketing and promotions as Media Sponsor

  • Company logo prominently displayed on all signs and banners relating to the Fatherhood ExpoTM

  • Vendor area at all Fatherhood Expo TM related events to promote, display, sell and/or sample products and services - Space includes 10x20 area 6x3 table, 4 chairs and electricity available upon request

  • Placement of souvenir/marketing material in event bags

$2,500 Ambassador Sponsor (limit 2)

  • Company name and logo on the event website and social media outlets as Ambassador Sponsor with link to your business

  • Recognition and verbal acknowledgement as the Ambassador Sponsor during all Fatherhood Expo TM related events

  • 30 V.I.P. (Very Important Partner) passes to all Fatherhood ExpoTM related activities (includes meals plus 15 parking passes for Sunday’s activities)

  • Opportunity to present at the Evolution of Fatherhood: Resource and Vendor FairTM

  • Company logo or name used in all print marketing and promotions as Ambassador Sponsor

  • Company logo prominently displayed on all signs and banners relating to the Fatherhood Expo TM

  • Vendor area at all Fatherhood ExpoTM related events to promote, display, sell and/or sample products and services - Space includes 10x10 area 6x3 table, 2 chairs and electricity available upon request

  • Placement of souvenir/marketing material in event bags

$1,500 V.I.P. (Very Important Partner) Sponsor (limit 4)

  • Company logo on the event website and social media outlets as V.I.P. Sponsor with link to your business

  • Company logo on signs and banners displayed during the Evolution of Fatherhood: Resource and Vendor FairTM

  • Verbal recognition and opportunity to speak during event announcements to share company information

  • 10 V.I.P. (Very Important Partner) passes to all Fatherhood ExpoTM related activities (includes meals plus 5 parking passes for Sunday’s activities)

  • Vendor area during the Evolution of Fatherhood: Resource and Vendor Fair TM to promote, display, sell and/or sample products and services - Space includes 10x10 area, 6x3 table, 2 chairs and electricity available upon request

  • Placement of souvenir/marketing material in event bags

$1,000 Evolution of Fatherhood: Resource and Vendor FairTM Sponsor (limit 5)

Community Involvement:

Man Cave​ * Enrichment Zone * Community Zone * Family Fun Zone * Health Pavilion

Man Cave: Men or Father related products and services. (Entertainment, Home improvement, Electronics, etc.)

Enrichment Zone: Personal development products, programs and services. (Career, Business, Legal, etc.)

Community Zone: Community related products, programs and services. (Non-profit, Faith based, etc.)

Family Zone: Family related products, programs and services for Dads, Moms and Kids. (School, Travel, etc.)

Health Pavilion: Men/Family health & wellness related products, programs and services. (Health screenings and more) 

  • Company logo on the event website

  • Company logo on signs and banners displayed in respective Zone

  • Vendor area at the Evolution of Fatherhood: Resource and Vendor Fair TM to promote, display, sell and/or sample products and services - Space includes 10x10 area 6x3 table, 2 chairs and electricity upon request

  • Verbal recognition and opportunity to speak during event announcements to share company information

  • 4 V.I.P. (Very Important Partner) Expo passes (meals included plus 2 parking passes)

  • 2 tickets to DADDS Night Out TM

  • Placement of souvenir/marketing material in event bags

$250 Expo Vendor/Organization Table (Please inquire about Non-Profit rates) (50+)

  • Company name listed on FatherhoodExpo.com

  • Vendor area during the Evolution of Fatherhood: Resource and Vendor Fair TM to promote, display, sell and/or sample products and services - Space includes 10x10 area, 6x3 table, 2 chairs and electricity upon request (additional charge)

  • 2 parking pass

Please contact us at MDHargrove@FatherhoodExpo.com for specialized packages, in-kind opportunities and payment options! Additional information related to exhibit space and Expo set-up will be sent upon receipt of your application and fee.

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