Demographics & Marketing Efforts
Demographics
Your organization will be exposed up to 2000 regional and international participants during the schedule Fatherhood Expo events. Total exposure will be in the range of 100,000 impressions through our Social Media and Email Marketing Campaign beginning Monday, May 15th through Sunday, June 18th (Father's Day)
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Fathers, mothers, men, women and children of all ages
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Primarily targeting first-time dads, hero dads (military, police and fire), grand dads and their families.
Radio Promotions
Informative commercial spots and purchased time buys will be one of the premier promotional resources that will be used to reach participants across Central Ohio. These commercial spots will be strategically placed on syndicated radio outlets in order to reach the optimum amount of listeners
Marketing Efforts
Our marketing efforts will be deliberate and pointed in order to raise maximum consumer awareness. Efforts include, but are not limited to the following:
E-Marketing:
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E-Blasts
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Press Releases
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Fatherhood Expo Website
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Social Media – Facebook, Twitter, Instagram and YouTube
Physical Merchandise:
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Sponsor Branded Event Tee Shirts
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Posters
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Flyers
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Post Cards
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Event Based Promotional Teams
Community Involvement:
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Experience Columbus
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Online Community Calendars
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Community Outreach Events
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Church Announcements
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Local civic organizations
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Local Greek organizations
Only VENDOR Opportunities Remain
Evolution of Fatherhood: Resource and Vendor Fair
EMPOWERMENT ZONES:
Man Cave * Enrichment Zone * Community Zone * Family Fun Zone * Legacy DADDS * Health Pavilion
Man Cave: Men or Father related products and services. (Entertainment, Home improvement, Electronics, etc.)
Enrichment Zone: Personal development products, programs and services. (Career, Business, Legal, etc.)
Community Zone: Community related products, programs and services. (Non-profit, Faith based, etc.)
Family Zone: Family related products, programs and services for Dads, Moms and Kids. (School, Travel, etc.)
Legacy D.A.D.D.S. (Ages 40+): Grand Father or Men related products and services. (Senior Health, Senior Resources/Activities, Senior Workforce Development, Financial – Retirement Planning, and Estate Planning)
Health Pavilion: Men/Family health & wellness related products, programs and services. (Health screenings and more)
$250 Expo Vendor/Organization Table (Please inquire about Non-Profit rates) (50+)
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Company name listed on FatherhoodExpo.com
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Vendor area during the Evolution of Fatherhood: Resource and Vendor Fair to promote, display, sell and/or sample products and services - Space includes 10x10 area, 6x3 table, 2 chairs and electricity upon request (additional charge)
Please contact us at (614) 943-(EXPO)3976 FatherhoodExpo@gmail.com for specialized packages, in-kind opportunities and payment options! Additional information related to exhibit space and Expo set-up will be sent upon receipt of your application and fee.